Directive Blogs
Do you have employees who struggle with their technology? Chances are that there will always be individuals who are not as proficient with it as you might expect, and without a dedicated IT resource to ask for assistance, they might get frustrated and disengage with their work. You need to provide the right support to your employees, and you’re in luck; we have just the right solution to your problems: a help desk!
All organizations rely on their information systems to be consistently available when required, with some businesses being unable to function without them. When these systems undergo necessary maintenance, such as software patches, it can pose challenges for employees who rely on their continuous availability. In this discussion, we delve into the proactive approach to IT maintenance, exploring its strategic benefits in preventing downtime for businesses.
Technology has ingrained itself into just about every facet of modern life, particularly in the business world where every competitive edge makes a difference. Many small and medium-sized businesses simply don’t have the staff on-hand to manage and maintain their technology solutions, instead opting to outsource this important responsibility to managed service providers (MSPs).
You’ve probably heard of augmented reality by now. If you are a fan of sports on TV, especially. Every time your favorite team faces a 4th and 1, the lines that you may take for granted on the field is AR. It augments the image with overlays of information that makes what you are looking at more immersive. As businesses continue to evolve, integrating augmented reality can be a game-changer. Let's explore four compelling ways in which augmented reality can work wonders for businesses.
The entire premise of managed IT services is that they can save your business money, but in what specific ways does working with us make your budget more predictable? It’s really quite simple, and it encompasses three primary pillars: an established level of service, proactive maintenance and management, and the reliability and access to expertise that might otherwise put a stopper on your business’ potential.
Your typical IT professional might suggest some common methods of network security like implementing better preventative measures, like firewalls and antivirus. However, there is more that goes into network security—far more. If you’re not careful, you could accidentally miss some of these three security solutions and expose your business to potential threats. But we’re not about to let that happen!
For competitive people, hearing the words “can’t win ‘em all” is infuriating. You want to win! These words, however, are completely true. Sometimes in business, you just lose. You may not be able to meet every deadline or win every sale, but there are things you can do to put your business in the best position to meet your goals. Today, we thought we would list a few things having the right technology strategy can do to help your business.
A marketing strategy is the building block of a marketing plan. It lays out a clear, well-defined big picture plan to attract customers to your business by specifying long-term objectives, actions to be taken, and marketing tactics used to achieve marketing goals. B2B marketers often struggle to develop successful marketing strategies. 40% of the least effective marketers have no defined marketing strategy, and 56% of B2B marketers in the United States find it difficult to build their brand through the strategies they create.
Your business is likely subject to certain compliance laws and regulations depending on the type of data you collect from your clients or customers. Today, we want to emphasize the importance of your business considering regulation and compliance when managing its data and IT resources, as without doing so, you run considerable risk.
Your business’ data holds incredible potential for helping you improve operations, but only when it is leveraged properly. To this end, you have to identify specific metrics that you are working toward and establish how these metrics are helping you make strides forward. IT offers plenty of metrics to help you make better decisions about operational efficiency.
The modern workplace wouldn’t exist as it does without the advent of wireless Internet or Wi-Fi. Understanding how your wireless router works can be incredibly helpful for any business owner, and it can help you get even more out of your wireless connection. Today, we want to share some information about wireless routers that can help you use them more effectively.
If you could generate more revenue without spending more, wouldn’t you?
If you share most people's goals and aspirations, the answer is a resounding and enthusiastic “yes.” Scaling a business is an important element of continued success—provided it is carried out correctly. Let’s discuss how you can help ensure your success, partly by implementing the right technology.
As a small business, we’re sure you want to improve your profit margin so that you can offer more exciting and innovative services or products. One way that many businesses bleed capital is through their IT expenses. While it might make sense on paper to address technology challenges only when they present themselves, the truth is the exact opposite.
A business telephone system has picked up some pretty costly requirements over the past several years. Not only does your business need to have a clear and concise calling system internally, it needs to incorporate video conferencing and remote communications. This can get pretty costly if you don’t have the right technology in place. That right technology is VoIP and it can save your business money and present options that allow your employees seamless communication capabilities.
For any business to succeed, it needs to exhibit some degree of empathy toward its audience. Otherwise, the services and products they offer will be less likely to meet the priorities and needs that its targets are experiencing.
As a managed service provider, this is perhaps most true of us, as our services revolve around predicting the needs of our clientele and resolving them… ideally, before the client even realizes they have a need to fulfill.
It’s not hyperbole to suggest that many people in business these days prefer digital communication over the alternative. Smartphones have evolved over time and adapted to this need. That said, using a smartphone to communicate does still have its fair share of unwritten rules to follow. Let’s discuss some of the dos and don’ts of smartphones.
Any business can benefit from data and use it to improve its operations. This is especially the case where information technology is involved. By collecting the right metrics, you can better evaluate your business IT’s performance and identify areas for improvement.
Let’s review what some of these metrics should be.
Mobile malware isn’t common, but it’s growing increasingly more so. You may have heard of a malware called XLoader, which has been used to victimize people in over seven countries. This mobile threat has seen various iterations over the past several years, but you should be especially concerned these days.
Mindset is important regardless of what someone is doing, but it plays an especially important part in the workplace. This only becomes more true when that workplace is distributed, and work is actually done in the worker’s home.
Let’s go into the kind of perspective you want to encourage in your team as they utilize remote work.
The cloud is a remarkable innovation that businesses of all industries and sizes can utilize to scale growth and operations. How you use the cloud, though, will change depending on your company's specific pain points and requirements. How can you invest in a cloud solution that ticks all your boxes? It starts with assessing whether you want to utilize a public, private, or hybrid cloud infrastructure.
How important do you consider security for your personal and private data on your web-connected accounts? If you don’t think about it often, you should be; countless entities out there—including major enterprises and providers you trust—do not respect your data privacy and security. Let’s discuss how some large companies take advantage of your data and some of the questions you should consider when trusting these companies with your data.
Cybersecurity is crucial for everyone to focus on, both in the professional environment and in their personal lives. That’s why I wanted to put together a list of cybersecurity practices you should encourage your team to follow when they aren’t in the office or working remotely, when their time is theirs.
Your business' IT security effectiveness relies heavily on how well your technology works. With this in mind, educating your staff on their responsibility to safeguard your business’ digital assets is important. Let’s explore the key priorities businesses need to consider to establish a robust security training platform that works to protect those assets.
Software is an important part of any business’ toolset, and for small businesses, Software as a Service, or SaaS, is the most cost-effective way to take advantage of it. The most profitable companies in the world run on SaaS, and so too can your business. Let’s go over some of the most powerful solutions your organization can implement in the realm of software and how they can benefit your success.
Nowadays, it is crucial that you make security a top priority. With the right approach, it not only saves you massive headaches, but also a considerable amount of capital—particularly if you leverage the appropriate solutions for SMBs. As a managed service provider, we can ensure that you implement the appropriate IT solutions to maximize the return on your security investment.
Picture this scenario: while going about your daily routine, an email lands in your inbox, purportedly from a cybersecurity company. The alarming claim is that you've become the target of a hacking attack. Despite lacking IT expertise and being unfamiliar with your security agency's protocols, you trust the message and promptly respond. Little do you know, the email is a cleverly disguised cyberthreat, and you find yourself ensnared in their trap.
If you spend a little time getting to know any of the Chase family, you’ll know we love our motorcycles. Owning a motorcycle isn’t just about purchasing an expensive piece of equipment and riding it around town; it’s a hobby that consumes your time (and your wallet). In many ways, it’s similar to running a business.
We could go on and on about the benefits of using Voice over Internet Protocol (also known as VoIP) for your business telephone needs. However, it is important that you do everything you can to prepare your network for this kind of utilization. Let’s review a few tips to help make sure your network is properly optimized for VoIP.
Backup and Disaster Recovery (BDR) are incredibly important elements of any successful business, as without them, you’re just one disaster away from a world-shattering wake-up call. We take a strategic approach to data backup and disaster recovery that considers your daily data backup needs while recognizing its long-term benefits. Let’s discuss how you can ensure that your business can use BDR to survive any potential threat the world throws at it.
The web is filled with all types of content, and depending on where you live, it can be regulated by a myriad of organizations from all sections of society. From internationally recognized trade organizations to governments to industry regulators, there are a lot of moving parts in data regulation as it now stands. That leads to people wanting more control over data and censorship. Let’s take a look at cyber censorship and how it's a bigger issue than you might think.
Did you watch the big game this year? Chances are that if you did, you got to witness all of the spectacles that the event had to offer, including a lot of technology that enriched the experience, whether you realize it or not. The National Football League has implemented emerging technologies that have helped solve persistent challenges over the years. Let’s explore some of these technologies.
PDF, which stands for Portable Document Format, is a type of file that business professionals are all too familiar with. While most are aware of and appreciative of this file type, they likely are not aware of some of the more fun and useful features afforded to them. Let’s explore just what PDFs are capable of, including how to make and edit them.
World Backup Day, observed on March 31st annually, serves as a designated occasion to underscore the critical importance of regular data backups for ensuring data continuity. Although this day effectively highlights a fundamental best practice, we firmly advocate for a continuous commitment to maintaining and safeguarding backups rather than confining such awareness to a single day.
From smartphones to laptops and everything in between, our devices are constantly exposed to dirt, dust, and germs. Keeping your technology clean ensures a longer lifespan for your devices and promotes a user’s health. Today, we'll explore four practical tips to help you keep your technology clean and functioning at its best.
Video conferencing has really taken off in recent years, due in no small part to the COVID-19 pandemic, which forced remote work on most businesses worldwide. However, businesses see the benefits of video conferencing, and it has now cemented itself as a go-to communications solution for all businesses. Today, we want to discuss how to make virtual meetings and video conferencing more productive and more engaging.
With communication rising to the top of many businesses’ priorities list, it’s no wonder that Voice over Internet Protocol, or VoIP, is one of the most powerful ways to revitalize your company’s communications infrastructure. If you’re still using your old traditional telephony solution, buckle up because you’re about to find out how to ditch it for good.
Annually, on March 31st, World Backup Day serves as a dedicated reminder to highlight the pivotal role of regular data backups in ensuring the seamless flow of information. While this awareness day effectively emphasizes a foundational best practice, we strongly advocate for an ongoing commitment to the continuous maintenance and safeguarding of backups, extending well beyond the confines of a single day.
Whether you know how it works or not, your business has an internal network that connects all of its computing infrastructure and resources. Today, we want to take a moment to demystify some of the common networking equipment you might have on-premises and what it all does to contribute to your business’ continued success.
It’s easy to look at a power strip and a surge protector and question if there’s anything that actually makes them different. After all, they both give you extra plugs, right?
Yes, but there’s more to it than just that. Let’s review some of the important differences between the two that make one a far better choice for your business’ power delivery needs.
Your website is the roadway for all digital information about your company’s services, products and vision. Leveraging your website to generate and convert leads is pivotal in today's digital landscape. In this article we will discuss six marketing tools that, when utilized adeptly, can guide potential customers directly to your digital doorstep.
SMBs need to be able to navigate the complexities of IT, whether it’s with a completely outsourced IT department or an in-house team of technicians. However, if you are thinking of technology management in this black-and-white way, you are eliminating the potential for enormous benefit through the use of co-managed IT.
Information technology—IT—is a necessity for the vast majority of modern businesses to function. For the sake of these businesses and their operations, it pays to optimize this IT by any means available.
Let’s go over the benefits that a relationship with a managed service provider gives businesses, particularly regarding the overall efficiency these businesses see as a result.
SMBs tend to rely on their longstanding clients to bring in the majority of their revenue, so what happens when clients suddenly cannot trust your business’ reputation? Look no further than if you were to suffer from a cyberattack for an answer. It turns out that being careless with your clients’ data is one of the best ways to sink your reputation.
For the IT administrator and the small business owner, it can be a bewildering experience when your company comes under siege from employee-induced cyberthreats; especially if you, like many other companies, have started prioritizing security training. Even if the threat is thwarted early and the effect on the business is negligible, it is important that you trust the people who have access to your organization’s digital resources. Let’s look at some of the reasons some of your staff take cybersecurity initiatives worse than others.
Small businesses, like any other organization, need to protect various types of data to ensure the security and privacy of their operations. The specific data that needs protection may vary depending on the nature of the business, industry regulations, and the types of transactions or customer interactions. Today, we thought we would go through some common data types that small businesses typically need to protect.
A digital twin could arguably be seen as a somewhat niche technological innovation. Regardless, they are an invaluable resource to quite a few industries that help the businesses that use them optimize their processes. Let’s go over what a digital twin is, and how it helps a few different business types meet their needs.
Businesses will often go into the process of self-improvement with unrealistic expectations for how much they can significantly improve their functionality. This simply is not true, and sometimes business owners need to realize that real change—the kind that yields real results—takes time. Thankfully, there are some actionable steps you can take to ensure that your business is moving in the right direction.
Technology can bring a lot of value for businesses, but sometimes it can be difficult to nail down exactly what can make a business run optimally. There are a lot of options, but all that means is that there are a lot of things that can potentially go wrong. Let’s take a look at some of the technology that small businesses are using to support the new workplace and create better opportunities.
The entire point of modern technology is to make things easier. Businesses don’t invest in computers and software simply to throw away money—technology exists to streamline operations and help you get more done in less time.
Let’s look at some of the standard technologies your business should consider to gain more value out of your technology.
The strain on people’s bodies isn’t always taken seriously when someone works at a computer. Still, many official studies suggest that desk jobs can have a radical and rather negative effect on the health of individuals. One common ailment is what is called “tech neck.” Tech neck is a term that describes neck pain and damage stemming from looking down at computers or mobile devices for prolonged periods. To avoid tech neck, you can follow these helpful tips.
All it takes is one oversight to potentially undo any benefits your cybersecurity protections and other best practices may deliver. For instance, even if you have things like multifactor authentication in place, a phishing scam or even some malware varieties could potentially give an attacker access to your email… and all the data your messages contain, just sitting in your inbox.
The laptop is an excellent piece of office equipment due to its portability and its power to meet the needs of most of today’s workforce. When in the office, however, many prefer the much larger screens that are more typical of the traditional desktop. Let’s talk about how you can get the best of both worlds by plugging your laptop into a set of peripherals and using it while it's closed—effectively turning it into a PC’s tower.
A New Year can be about self-improvement. Most of us make lofty goals to spend more time at the gym, or to stop sneaking spoonfuls of uncooked Pillsbury Cookie Dough right out of the tube from the back of the fridge at four in the morning. Some of us accomplish our goals, and some of us have gotten really good at hiding that Pillsbury Cookie Dough wrapper in the bottom of the trash so nobody realizes it’s gone. All joking aside, it feels good to make accomplishments, and I truly hope that anything you set your mind to is able to happen for you.
If you are looking for an easy resolution that will help you sleep better at night and is extremely easy to maintain, I’d highly suggest that you prioritize your own personal cybersecurity in 2024.
It will take a little effort, but trust me, it will save you a lot of headache down the road.
It’s an unfortunate fact that all businesses will inherently face some threats during their operations. That’s inescapable. From cyberattacks to natural disasters to good, old-fashioned accidents, you’re liable to face no small risk. This risk makes a process known as risk mitigation so critical for all businesses to undergo with some regularity.
Let’s review a few aspects of creating and maintaining a dependable risk mitigation strategy.
Data Backup and Disaster Recovery are essential components of any modern business. As businesses become increasingly reliant on digital data, it's essential to have strategies in place to ensure that your data is safe and secure in the event of a disaster. Let’s cover the key components of an effective Disaster Recovery strategy to ensure the safety of your business' data backup. Read on to learn more about Disaster Recovery strategies and how to best protect your business data.
The constant fear of falling victim to scams has become a harsh reality and is far from ideal. However, the good news is that there is always time to acquire the skills needed to avoid such scams. Let's explore ways to enhance awareness regarding the challenges posed by scams, not only in a business context but also in everyday life.
There are rules for doing business that most people understand. That status quo has been around for a long, long time, but as technology advances, it does more than connect parts that weren’t connected before; it can break down some of the old notions about the ways businesses are run and give people who think outside the box a leg up going forward. Let’s look at three ways business leaders are innovating how they do business.
Collaboration is the key to many businesses' success and through the use of technology, your collaborative success could improve exponentially. The problem becomes how to determine what kind of collaboration tools work right for your situation. Today, we’ll go through two different types of software that can help improve your organizational collaboration.
As technology continues to evolve at a rapid pace, businesses need to stay ahead of the curve. That’s where an IT consultant comes in. Whoever is currently managing your IT and providing technical support should have a pretty good idea of how your business works, and they should be able to help you plan and implement new technologies that will help you remain competitive in this always-changing landscape.
Maintaining data security is an important consideration, and most people try to do what they must to secure their personal data. They verify emails; they roll out antivirus and antimalware; they take vigilant steps to avoid the myriad of threats and active attacks we all deal with from one day to the next.
Business technology is known to be remarkably finicky, particularly if you do not have the requisite knowledge to manage and maintain it. After all, there is a reason why you hire an IT department or a managed service provider to handle this role. What happens if your technology fails, though? Do you have a plan in place? What does a plan like this even look like, anyway? Let’s dig into the details.
Information technology has become a ubiquitous tool employed by almost every organization. The ability to adapt and improve operations has become critical for maximizing productivity and creating an environment conducive to success. The pursuit of innovation, however, often considered essential, may actually hinder productivity. This month, we explore how blindly innovating might not always be the optimal path for steering your business toward success.
Businesses have a lot of stressful things going on at any given moment, especially when timelines and deadlines are considered. You have projects that you need to complete for your customers and employees who need to be paid on time, and you would be hard-pressed to find a situation for your organization that isn’t under some sort of time crunch. How can you use technology to make sure that these timelines are met? Let’s go over some solutions.
It’s always exciting when you can expand your business’ influence with a new location, but this excitement brings with it all kinds of complications. There’s always something, whether it’s the technology for the new location or the logistics surrounding the opening. Let’s look at how you can make sure that technology is not the thing that holds your business back from opening a new location.
In this blog, we do our best to give people the knowledge they need to protect themselves and their organizations while operating online. With all the digital tools that we all have come to rely on, it’s important to understand the result of a data breach on organizations and their customers. In today’s blog, we go through six of the most devastating data breaches that happened in 2023.
Search engine optimization can be a relatively simple concept while simultaneously being complex and nuanced. On the surface, Google advises us to focus on having a quality website and content to match, while behind the scenes, hundreds of secret metrics are weighed and balanced to deliver your ranking. Then there are the experts who have purportedly cracked the code or figured out the “one easy fix that brings instant success.”
In the relatively short time it has been around, social media has fully ingrained itself into our lives, personally, professionally, and socially. While there are considerable benefits to be had in all of these areas, it is also undeniable that social media can easily become overwhelming and negatively impact us. For this reason, occasionally taking a break from social media isn’t a bad idea. Let’s go over a few ways to make this break as successful and effective as possible.
One of the nice things about software platforms is how well the applications within them interact with one another. Take, for instance, the applications contained within Google Workspace.
Because of the interconnected nature of the Google Workspace platform, there’s a lot that the different programs can do in tandem. As an example, let’s consider how the word-processing application Google Docs can be used to generate events in the associated account’s Google Calendar.
As conditions within your business change, it’s likely that your plans might need to change before their end results come to fruition. The decisions you made last fiscal year, or even last quarter, might no longer be relevant due to the rapid pace of evolution that happens with business technology. Let’s go over how you can get the appropriate technology solutions for your business without falling behind.
Templates are a handy feature that popular word processing platforms, like Google Docs, offer to help users create specific types of documents. While there are plenty of prebuilt templates available, there’s always the possibility that you have a need that isn’t filled by one of them.
In these cases, you always have the option to build your own. Let’s go over how, and discuss some of the elements and options that your custom Google Docs templates can support.
With the blockchain growing more popular as a technology, we thought it would be good to discuss how it works and why you should be aware of it. The zeitgeist often portrays it as a nefarious tool used by cryptocurrency and scams, but at its core, it is far from this; in fact, the applications of such a decentralized and transparent technology make it ideal for certain tasks. Let’s explore them.
We often advise people to steer clear of clicking on suspicious links, but distinguishing between a legitimate URL and a dubious one has become increasingly challenging. Not only have malicious tactics evolved to the point where everyone has to stay on top of their game to not be fooled, these threats are almost pervasive so they are coming at people from all types of directions. We thought we would focus on a single punctuation mark that can make all the difference in whether a link is legitimately safe or potentially dangerous.
Back in 2022, Microsoft coined the term “productivity paranoia,” referring to the fears that many managers have that remote workers aren’t working to their full productivity. However, as remote and hybrid work has continued for many companies, a different form has emerged: the feeling a worker has that they have to prove they are still productive while working from home.
Here are some tips to share with your team, so they can use them to avoid these feelings.
2023 was definitely the year that AI became a household name. We’ve barely seen what artificial intelligence is capable of, and while industries are still coming up with more ways to use the technology, we’ve already seen countless examples of how people want to take advantage of AI for less savory purposes. 2024 is already shaping up to be the year that businesses need to protect themselves from AI-generated cybersecurity threats. Let’s take a look at everything you need to know as a business owner.
Perhaps predictably, the word “insure” has roots that tie it closely to “ensure,” as it is meant to ensure a level of security after some form of loss. Nowadays, that loss often pertains to data, making cyber insurance an extremely valuable investment for the modern business to make.
However, in order to obtain this kind of insurance, businesses commonly need to meet some basic requirements. Let’s go over some of these requirements now.
If you are old enough to remember when antivirus (like most computer software) came in a great big textbook-sized box at the store, then you probably remember a time when that was the only protection you really needed.
Today, there are countless free versions of antivirus out there. Let’s talk about how much protection these actually bring, and when and where they might be a good fit.
Through cloud-based technology, your business can change the way it operates in countless different ways, all of which can benefit you in the long run. If you haven’t yet considered cloud-based solutions for infrastructure, then you could be missing out on some of the greatest innovations of the past decade. Here are some ways your business can start to leverage the cloud to its advantage.
Small businesses seemingly always need to take a long look at the way they do things because they need to be as efficient as possible to carve out a market share. This often means using technology to make everything work. There are many different types of technologies that can help any SMB build more efficient operations, but the two we will outline in today’s blog, are two technologies that are probably doing the most to help SMBs improve.
Businesses have embraced QR codes as a convenient means of sharing information with clients and customers. Unfortunately, this convenience is also enjoyed by cybercriminals who have decided to use QR codes for their own ends. QR code-based scams against businesses are on the rise, which is precisely why it is so important for organizations of all sizes to appreciate the risks that QR codes can present and know what they need to do to protect themselves.
This goes out to all the business owners, managers, department heads, and other leaders in the workplace who have to field user complaints and issues.
Being in this position can be hard, because you often have to say no. No, we can’t change the timeline or increase the budget for this project. No, we can’t do XYZ that way because it would break compliance. No, we can’t get new hardware/software in until we get it approved in the budget. Repeat ad nauseam.
Happy New Year! It’s officially that time when we all make resolutions meant to help improve ourselves, so why not include your business? Better yet, why not make business resolutions that you’re more likely to keep?
Let’s explore some of the ways that you can design your business’ resolutions to maximize the likelihood that you’ll keep them and benefit from them in the long term.
We’re hoping that you are actually reading this post to prepare yourself if your business were to face a ransomware attack, but if you are suffering from one right now, we encourage you to reach out to us immediately, whether you are a client or not. Ransomware spreads quickly, and once it has infected a system, there really isn’t much you can do to stop it. However, there are steps you need to take to come back from this gracefully.
A screenshot can be a remarkably handy thing to have on hand, for both your own purposes and especially for the purposes of technology support. While there are many tools out there that can help you take effective screenshots, there is a modern solution available for all users of Windows 11. Let’s look at how you can use it!
With the end of the year upon us, New York State’s health insurance markets and assorted health plans are open. Current enrollees received renewal reminders a few weeks ago, prompting them to act before their coverage lapses.
Unfortunately, as is often the case in such situations, this urgency has given scammers the opportunity to target New Yorkers trying to maintain their insurance coverage.